This branding project was developed as an ode to my early twenties, a formative period spent living in Williamsburg, Brooklyn, New York City. It draws from the fast-paced, ever-evolving energy of a lifestyle defined by constant movement and creative momentum.
Affect Effect Coffee Co. was conceptually inspired by the stimulating aftereffect of a cup of coffee, the moment of clarity and renewed drive that fuels productivity and connection. The brand identity captures this sensation as both a physical and emotional experience, positioning coffee as a catalyst for forward motion. The color palette is built around vibrant, energetic tones that evoke a sense of optimism and a “fully charged” state. Visually, the brand aims to feel dynamic and uplifting.
The logo’s character element was designed to express this energy through motion while maintaining a distinct, contemporary “hipster” aesthetic. This balance allows the brand to feel both expressive and culturally grounded, reinforcing its identity within an urban, design-conscious audience.
the after effect coffee co. medium roast promotional advertisement
the after effect coffee co. dark roast promotional advertisement
the after effect coffee co. dark roast coffee back mockup 16. oz bag of roasted beans
the after effect coffee co. medium roast and dark roast coffee cups promotional advertisement mockup
the after effect coffee co. medium roast cold brew can 12. oz mock up
The After Effect Coffee Co. tote bags promotional swag
The After Effect Coffee Co. promotional advertisement and wallpaper v1
The After Effect Coffee Co. promotional advertisement and wallpaper v2