The After Effect Coffee Co. — Identity & Packaging

A contemporary Dominican coffee concept created for culture-conscious consumers ages 18–45. The challenge was to build an energetic identity that could extend consistently across packaging, retail, promotional, and takeaway applications without feeling juvenile. Role: Brand strategy, art direction, identity design, packaging, illustration, and campaign design. Tools: Adobe Illustrator, Photoshop, and InDesign. Deliverables: Logo system, roast-specific packaging, cold brew cans, posters, takeaway cups, merchandise, and social assets. Built around “Espresso Yourself,” the final system uses kinetic typography, hand-drawn coffee characters, and roast-specific color palettes to communicate energy and individuality while keeping the brand recognizable across every touchpoint.

the after effect coffee co. medium roast promotional advertisement

the after effect coffee co. dark roast promotional advertisement

the after effect coffee co. dark roast coffee back mockup 16. oz bag of roasted beans

the after effect coffee co. medium roast and dark roast coffee cups promotional advertisement mockup

the after effect coffee co. medium roast cold brew can 12. oz mock up

The After Effect Coffee Co. tote bags promotional swag

The After Effect Coffee Co. promotional advertisement and wallpaper v1

The After Effect Coffee Co. promotional advertisement and wallpaper v2

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